MIRI: The haze enveloping parts of the country could have a more damaging economic impact on tourism.
Head of the national-level Visit Malaysia Year 2007 Secretariat in Kuala Lumpur Hashimah Nik Jaafar said this was because the Western media had a tendency of distorting the issue and would likely to continue highlighting it prominently long after the haze had cleared.
He said that in the past, the western media had harped on the haze issue in their print and electronic media for months on end.
“We are worried not so much about the immediate impact of the haze on tourism but the longer term effect.”
”In the past, even when the haze cleared in Malaysia, their media continued highlighting it prominently as if we are shrouded in haze all the time. This can deter tourists from coming. Our Malaysian Tourism Board offices overseas will have a lot to do to counter such negative reporting,” she said in an interview yesterday.
Head of the national-level Visit Malaysia Year 2007 Secretariat in Kuala Lumpur Hashimah Nik Jaafar said this was because the Western media had a tendency of distorting the issue and would likely to continue highlighting it prominently long after the haze had cleared.
He said that in the past, the western media had harped on the haze issue in their print and electronic media for months on end.
“We are worried not so much about the immediate impact of the haze on tourism but the longer term effect.”
”In the past, even when the haze cleared in Malaysia, their media continued highlighting it prominently as if we are shrouded in haze all the time. This can deter tourists from coming. Our Malaysian Tourism Board offices overseas will have a lot to do to counter such negative reporting,” she said in an interview yesterday.
Continue reading at: Sarawak tourism hardest hit
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