Thursday, December 07, 2006

Malaysia Airlines new fare scheme next year

PETALING JAYA: Malaysia Airlines will implement an enhanced version of its flexible pricing structure next year based on the Global Distribution System (GDS.

It is part of efforts to boost profitability and will be more dynamic to match market requirements.

The airline has allocated RM200 million for changes to be made including its computerisation system and the full implementation of the e-ticketing system.

Disclosing this here yesterday at a media briefing, managing director Idris Jala (pictured) said the new fare structure early next year was part of efforts to ensure the success of their Business Turnaround Plan.

“The days of a fixed pricing system are over. When this new system is in place, fares will change, both domestic and international, on a weekly and eventually daily basis,” he said.

Continue reading at: Malaysia Airlines new fare scheme next year

No comments: