Saturday, December 02, 2006

Study on MAS fares

KOTA KINABALU: Malaysia Airlines is currently re-looking its existing fares. This massive programme which goes right across the organisation globally commenced more than three months ago and will be completed by next year.

It will provide MAS a macro and micro view of its fares and where it stands with its competitors.

“We want to build MAS as a global brand and it is important for us to match our pricing to our customer value proposition which is a strong one,” MAS Chief Executive Officer Idris Jala said in a statement emailed to the New Sabah Times yesterday.

Continue reading at: Study on MAS fares

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