Friday, August 07, 2009

Sarawak needs to promote its tourism assets effectively


KUCHING: Sarawak’s niche culture, adventure and nature products have to be effectively promoted to attract more tourists, said Chief Minister Tan Sri Abdul Taib Mahmud.

These tourism products, he said, appealed to those who want to get away from city life.

“We have to effectively promote tourism so that small operators are able to sell their products directly to clients,” he said when launching Mimos Centre of Excellence in Semantic Technology and Augmented Reality at Universiti Malaysia Sarawak in Samarahan near here yesterday.

The centre set up in collaboration with the university is to support the growth and development of the Sarawak Corridor of Renewable Energy (SCORE).

Taib said the state had to set up its tourism database and photography to promote the industry.

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