Saturday, August 28, 2010

New board to consolidate associations in Sarawak Tourism Federation

THE Sarawak Tourism Federation (STF), an umbrella organisation for the state’s tourism sector, is undergoing a major revamp following the election of new management board members.

Heading the federation is Audry Wan Ullok, a founding member and honorary secretary of the Malaysian Association of Hotels. She takes over from Wee Hong Seng, a three-term president.

Six new management board members were elected on Wednesday during the association’s annual general meeting that saw the return of old familiar faces including Philip Yong as secretary.

This time, the federation’s members chose to elect more representatives from the travel-agency sector.

Yong is managing director of an established travel agency in Sarawak, Borneo Adventure Sdn Bhd, and was president of the federation’s predecessor, Sarawak Tourist Association.

Meanwhile, Intercontinental Travel Agency general manager Dayang Azizah Abang Zaidan was elected as treasurer.

The STF board includes representation by leaders of popular tourist attractions. For example, Sarawak Cultural Village general manager Jane Lian Labang is now vice-president.

Audry is no stranger to the tourism sector. Her family owns and operates the popular Telang Usan Hotels in Kuching and Miri.

Speaking to StarMetro in Kuching yesterday, she said the immediate concerns included consolidating the various associations under the umbrella organisation.

“In the short-term, we are going to consolidate the strengths of the industry because, honestly, we are a bit disunited at the moment.

“Some people and associations are going their separate ways. Some are at loggerheads with each other. I understand that some had called on STF to take a softer approach so that the members can help and complement each other,” said Audry, the first woman to helm the organisation.

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