Tuesday, January 18, 2011

2011 IWWF Sarawak Wakeboard World Cup will likely boost state sports tourism

KUCHING: The 2011 IWWF Sarawak Wakeboard World Cup to be held here on September 16 to 18 will put Sarawak on the world map as a sports tourism destination.

Expected viewing by 500 million people worldwide by live telecast and a special edited programme, the event will be aired in 92countries throughout the whole three days.

“This is going to be a large event as it combines the annual Sarawak regatta as well as in the birthday celebration of the TYT Yang Di-Pertua Negeri Sarawak,” said assistant tourism minister, Datuk Talib Zulpilip yesterday.

He also said that the organisers, the International Waterski and Waterboard Federation (IWWF) have checked the Sarawak river and is amazed at the infrastructure as well as the cleanliness of the river.

“This is a major ideal tourism event that brings water sports to Kuching and Sarawak. Capturing international headlines is always an elusive challenge for Tourist Boards around the world,” he said during a lunch at a local hotel recently to announce the successful bid.

“Hosting a World Cup Stop is a clever solution. The reason for this is simply high level media coverage which will firmly put Kuching on the world’s water skiing and wakeboarding map,” he added.

This World Cup Series brings with it a highly valuable TV, Internet and Press package. Two different edited TV products are distributed to over 600 million viewers in all key tourism markets.

A live Webcast will also be implemented for the three days of the event and this will greatly help to highlight Sarawak’s unique features for affluent audiences overseas.

Specialised media releases will also be directed at over 16,000 key contacts in 92 countries before, during and after the event.

He also said that the good infrastructure (waterfront) added the final touch to the decision of the International Waterski and Waterboard Federation (IWWF) to host the event here taking over from Putrajaya who have been hosts twice where the last was in 2010 seeing 14 to 15 teams in the fray.

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